Evolutionary Marketing: different origins

For 30 years I have developed, worked with, and employed a practical concept of marketing in my consultancy. I did not know that others were on the same track, until I came across Spent by Geoffrey Miller a couple of years ago, and The Consuming Instinct by Gad Saad more recently. Apparently, the same idea has dawned to us simultaneously in different parts of the World unknown to each other. The Americans developed the idea in academic environments, whereas I did it in the practice of my consultancy, writing books about it, lecturing and teaching. Consequently, it was rather recently, when I realized that this marketing theory of the future would be called evolutionary marketing. The difference between our parallel efforts is that the professors have had better resources to verify their ideas and theories, whereas I have been more inclined to develop a system of practical models for people active in business. Read it and discover the useful and practical models you can use in everyday marketing.

Evolutionary Marketing

Evolutionary Marketing is based on evolutionary psychology in the spirit of Darwin. This is what I have been developing for some 25 years, based on a humanistic perspective. Realising that my concept, already from its beginning, would have been classified as Evolutionary Marketing, I include this designation. Significant for evolutionary marketing is the valuing of commercial offers based on evolutionary psychology; extremely important in the economy of branded products and, consequently, of brands.
The basics of Evolutionary Marketing can be downloaded from my General Theory of Marketing.

The history of the Meta Management concept.

It is now more than 30 years since I started my search for a more comprehensive explanation of how intangible values are established - or created. And 27 years since my first book on the subject, The Metaproduct, was published, being the first substantial step in the development of the Meta Management concept. With the integration, a couple of years later, of the concept of (what I later realised it was called) evolutionary psychology, my theory evolved in a most practical way, forming a theoretically consistent basis for marketing and branding - Evolutionary Marketing. This also meaning a strong bearing on product development and industrial design. To study it in detail, download my General Theory of Marketing. This unique theory is created from scratch and developed during more than two decades, avoiding some of the less well-founded concepts established in the rather conservative marketing discipline. Could this lateral thinking serve as an inspiration?