For nearly 40 years, I have contemplated what a theory should look like to be the foundation for marketing. During the time I have step by step developed my thoughts in five books. Last summer, though, I reviewed it all, from the ground up, to create a paper publishing the theory of Value Marketing on our Meta Management site.
Google Analytics now shows the number of visits the paper has attracted internationally. Amazing! From the UK, Germany, Italy, Austria, France, Saudi Arabia, Canada, USA, and most from Russia! Apart from Sweden, of course, and some odd visits from other countries across the Globe.Have alook at it yourself!