
An effectively branded product is characterized by its metavalue (which includes the brand value), but only the limited population aware of the product/brand well enough is able to embrace its metavalue. Not all of them value the product/brand alike; and only those valuing it the highest in this moment buy it in this very moment. It would be assumed that this population, the audience, takes the form of a normal distribution. Consequently the price-demand curve would take the shape of the integral of this normal distribution. But, as the (meta-) value of the product/brand also is a function of its price (i.e. status value), a continuous price-demand curve is only hypothetical. A discussion about the dynamics of the price/value/demand relations of branded products can be found as an appendix to my General Theory of Marketing.